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Nice to meet you.

I’m an art director living in Portland, Maine with experience driving innovative and compelling creative stories from inception to execution. I've most recently been pouring most of my focus into photography and graphic design. I fell in love with photography during my various backpacking and travel adventures throughout the years. As I immersed myself in new cultures, foods, and visual languages across the globe, I learned that a great photo has the powerful ability to freeze time, evoke the strongest of human emotions (nostalgia, perspective, joy, you name it), and tell striking stories–all with a simple click of the shutter (and maybe a few edits). 


While my love for adventure runs deep, I’m from the north shore of Massachusetts and landed in Maine because it’s a special place where all my passions converge: the outdoors (especially the ocean), sustainability, a strong sense of community, and an amazing food culture. I’ve spent the most recent part of my life here in Maine designing and producing digital content for Grove Collaborative (a sustainable online marketplace for home essentials) and photographing content for other local brands. I'm also the creative director and marketing manager for a local brewery. My background as a senior art director at one of the country's top ad agencies gave me the foundational tools to implement large-scale out-of-the-box creative thinking with tangible production solutions and to connect core audience targets with growth goals.


Between my passion for the outdoors and my drive to tell the stories of people around me, I love working with companies and individuals who prioritize sustainability, the outdoors, adventure, and community. If you have a story you’d like to tell, a marketing objective you want to achieve, a special moment or globe-trotting adventure you want to document, or simply just want to get creative, reach out to me on Instagram, LinkedIn, or at meadeliza@gmail.com. 

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Work featured in: Ad Age, The Washington Post, Business Insider, Travel and Leisure, Sprout Social, HuffPost, Fox Business, The Verge, The Points Guy, Life Hacker, New York Post, and Mic.

The nitty gritty details
(aka my resume) 

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work experience

Freelance Creative Director // Goodfire Brewing // Portland, ME // 2023-Present

  • Built and currently uphold creative strategy that increased the number of engaged accounts on digital platforms by 200% in first month of implementation

  • Oversee multiple creative projects simultaneously, ensuring they are on time and within very limited budget (managing resources efficiently)

  • Collaborate closely across departments to solve creative challenges practically. Act as go-to expert for implementing current industry trends and innovating while maintaining highest standards of creative quality

  • Track marketing KPIs and present monthly reports to leadership, then effectively improve and adjust creative strategy as needed

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Freelance Content Designer + Social Strategist // Grove Collaborative // Portland, ME // 2022-Present

  • Conceptualize and design engaging and effective content in collaboration with 4+ internal teams (90% of my designs exceed 4% engagement rate goal)

  • Work in a fast-paced environment that requires 10+ quick-turn designs each week while skillfully maintaining relationships with cross-functional teams

  • Use my expert-level knowledge of current social trends for effectively pitching and present cross-platform digital content to leadership more than 3x a week

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Freelance Photographer // Boston, MA + Portland, ME // 2019-Present 

  • Lead, plan, and shoot photography for a range of industries including travel, clothing, food & beverage— can work solo and directly with in-house art directors

  • Collaborate with couples to photograph engagements, elopements, and/or weddings to ensure the highest standards of creative quality for every shot

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Senior Content Designer, Social + Digital // MullenLowe  // Boston, MA // 2020-2021

  • Oversaw creative team while leading development of digital content for 3+ clients simultaneously—JetBlue, Burger King, and Bacardi-owned whiskey brand Angel's Envy

  • Pushed creative boundaries while pitching new business under tight deadlines and maintaining the highest standards of creative quality

  • Increased JetBlue social engagement 55%, video views 318%, and bookings 24% all with less than 1% of the marketing budget from 2019- 2020

 

Art Director, Social Content // MullenLowe // Boston, MA // 2019-2020

  • Concepted, designed, produced, photographed, animated, and filmed JetBlue cross-platform social content in collaboration with cross-functional teams (including social extensions of brand activations, product launches, and social trends)

  • Worked within brand design systems to create the visuals for social posts, using wide-ranging tools from Adobe Creative Suite to a phone

  • Assisted the new business team with art direction and effectively communicated and pitched creative concepts to internal stakeholders and client leadership

 

Marketing Coordinator // Dreamsea Surf Camp Costa Rica // 2019

  • Led and mentored a team of four photographers producing cross-platform beach and adventure content, shaping the camp’s overall creative vision and strategy

  • Presented creative vision to stakeholders while giving and receiving feedback to implement into cross-platform creative brand storytelling Upheld strategic creative positioning for quirky, laid-back, socially conscious camp

 

Graphic Design Intern // Harpoon Brewery // Boston, MA // Fall 2018

  • Photographed beer hall for website and Oktoberfest event with more than 120K visitors

  • Assisted design team with concept development for new merchandise

  • Designed and implemented a new email marketing template to streamline marketing team efforts

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relevant skills

• Adobe Suite: Photoshop, Illustrator, InDesign, Premiere Pro, Lightroom

• Creative Development

• Concept Development

• Team Leadership

• Verbal Communication

• Attention To Detail

• Creative Strategy

• Project Management

• Tiktok Production

• Photography
• Content Creation

• Photo Styling
• Social Media Management

• Graphic Design

• Email Marketing    
• Microsoft Suite

• Curalate

• Sprout Social

• Email marketing  

• Bynder

• Digital asset management

• Word / Excel

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education
Boston University // Fall 2018 // B.S. in Advertising // 3.9 GPA
Summa Cum Laude // Minors: Spanish, Art History

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other experience
Volunteer Photographer // Inclusive Ski Touring // 2022-Present

Digital Content Creator and Manager // Freeport Climate Action Now // Summer 2022

Art Direction Intern // The Fantastical // Summer 2018

Assistant Event Planner // AmfAR AIDS Gala // 2016 


Production Assistant // Cannes Film Festival // AA Productions // 2016 

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